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Overview
The Best of the
Metroplex Family Choice Award™ recognizes the
best of the best for families in Dallas-Fort
Worth as evaluated by a substantial number of
local parents. A Best of the Metroplex Family
Choice Award™ winner receives the greatest
endorsement that a business can receive, the
approval of their toughest critics - parents.
Businesses displaying the Best of the Metroplex
Family Choice Award™ seal receive a competitive
advantage. The Award also gives families a vote
of confidence that a business will perform to
the level of satisfaction that parents expect.
History
Metroplex Baby &
Kids was launched in December 2005 to offer
families living in Dallas-Fort Worth a
meaningful and complete parenting resource and
community. Since its launch, founders Barbara
Arnondin and Tina Wysk have had the honor to
personally meet and get to know thousands of
Dallas-Fort Worth families through Metroplex
Baby & Kids'
MetroMoms Events Program. They learned the
standards that these parents expect businesses
to follow, and share those standards as regular
contributors to CBS 11 News.
The Best of the Metroplex Family
Choice Award™
launched in 2009. Why wait three
years to present the Award? The Best of the Metroplex Family Choice Award™ would not be
meaningful unless it is given by a large number
of families residing in Dallas-Fort Worth under
a highly scrutinized process. By early 2009, Metroplex Baby & Kids had and continues to have
the largest email database of Dallas-Fort Worth
families, and a larger
Facebook presence than all other local
parenting resources combined. These parent voters are sophisticated,
active members of the community.
The
criteria for the Best of the Metroplex
Family Choice Award™ ensures that businesses
awarded the seal truly are the choice of
thousands, and not merely the result of a few
unsubstantiated votes. Parents are not given
any reward or incentive to nominate a business
- making each nomination a pure and true
endorsement.
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