Privacy Policy

Our Privacy Policy

Metroplex Baby & Kids ("Metroplex Baby") takes your privacy as seriously as you do.  We understand that you want to control your personal information, whether it concerns demographics or preferences.  Metroplex Baby considers e-mail to be private correspondence between the sender and recipient.  We will not monitor, edit or disclose the contents of your private communications, or give or sell your e-mail address to any person or entity except: (a) as required by law; (b) to comply with legal process; (c) if necessary to enforce the terms of service; (d) to investigate claims that such contents violate the rights of third-parties; and (e) to protect the rights or property of Metroplex Baby.

To earn your trust and confidence in the Internet and in Metroplex Baby, we are disclosing our Privacy Policy concerning the methods and uses of the information that we collect. Our Privacy Policy is intended to notify you of what personally identifiable information of yours is collected; what organization is collecting the information; how the information is used; with whom the information may be shared; what choices are available to you regarding collection, use and distribution of the information; what kind of security procedures are in place to protect the loss, misuse or alteration of information under Metroplex Baby's control; and how you can correct any inaccuracies in the information.  Our Privacy Policy outlines the type of information we collect and store, our usage policy, and who to contact with questions or concerns.

1. What personal information about you do we collect and how do we use the information we collect?

Metroplex Baby collects some personal information about you when you fill out a Registration Form when registering. The Registration Form asks you among other things for your city, your zip code, your e-mail address, and the birthdays of your children.  We collect that information so that we are better able to provide our users with listings and events in which you may be interested.. 

We use all of the information we collect about you to customize the features and services we provide to you.  This information may also be used by advertisers who may utilize the information to determine what advertisements, promotions, contests, and special offers you may be interested in - although we will not share your e-mail addresses with any third party for this purpose.  In addition, this information, in an aggregate or statistical form, may be provided to other parties for marketing, advertising or other uses.  However, your e-mail address will not be disclosed to any person or entity except: (a) as required by law; (b) to comply with legal process; (c) if necessary to enforce the terms of service; (d) to investigate claims that such contents violate the rights of third-parties; and (e) to protect the rights or property of Metroplex Baby.

Metroplex Baby may also use the information we collect to occasionally notify you about important functionality changes to the site, new services, promotions, contests, and special offers we think you'll find valuable.

We may also use e-mail addresses and other personal information to contact visitors who communicate with us.  For example, Metroplex Baby may direct e-mail to users who provide us with their e-mail addresses for specific purposes such as receiving e-mail newsletters or being notified of certain events.  Any e-mail newsletter will always contain instructions on how to discontinue receipt of the newsletter.  If you choose to no longer receive such information and opt-out from any future mailings, you can simply follow unsubscribe instructions provided with each e-mail delivered or contact info@metroplexbaby.com.

In addition, if you choose to correspond with us through e-mail, we may retain the content of your e-mail messages together with your e-mail address and our response.

2. What kind of security procedures are in place to protect the loss, misuse or alteration of the information under Metroplex Baby's control?

Whenever Metroplex Baby handles your personal information, we take steps to ensure that your personal information is treated securely and in accordance with the Terms of Use and this Privacy Policy.  We have implemented a variety of security measures to maintain the security of your personal information including containing all of your personal information behind our secured server network and limiting its accessibility to a limited number of authorized persons who have special access rights to such systems.

3. With whom your personal information may be shared and how can you expect those third parties to use such information?

As a general rule, Metroplex Baby will not disclose any of your personal information except when we have your permission or under special circumstances where the law requires it or under the circumstances described below.  No portion of the information you provide on the Registration Form is available to the general public.  We may, at times, share the information you include on your Registration Form and elsewhere on our site -- except for your email address -- with certain third party advertisers and sponsors most of whom are advertisers and retailers of goods and services, but this is specifically described to you prior to collection or prior to transferring the information to such persons.  Note that when you click on the promotional messages or graphics that you receive from our sponsors, or on a hyperlink that we provide to another site, you may be brought to other internet sites not operated by us.  Metroplex Baby L.L.C. cannot assure you that the privacy policies relating to these internet sites are adequate.  Our Privacy Policy applies only to this site and not to other web sites to which we link.

4. What other information is collected and how does Metroplex Baby use it?

Metroplex Baby gathers certain usage information like the number and frequency of users to our site and its pages, certain demographic information regarding users, the operating system and Web browser that a user uses and the identity of a user's Internet Service Provider.  Such information is only used by us in the aggregate to reflect the population as a whole rather than focused on individuals in order to allow us to determine how much our users use certain portions of the site so that we can improve the site to make it is as appealing as we can make it for as many of our users as possible.  We may also disclose some of this aggregate information and user statistics pursuant to confidentiality agreements in order to describe our services to current and prospective partners and sponsors.  In addition, like many other web sites with paid advertising, we may disclose some of this aggregate information to advertisers to inform them of the number of people who have seen and clicked on their advertisements.  Generally, this information is collected through traffic data and may entail the use of numeric codes that identify computers (but not specific users) such as IP addresses and through the use of "cookies".

5. What is a "cookie" and how does Metroplex Baby use "cookies"?

As part of offering and providing customizable and personalized services, Metroplex Baby uses "cookies" to store and sometimes track information about your use of our site.  Each time you visit our site, our server network uses standard industry technology known as "cookies" to automatically record your session.  Cookies are bits of electronic information that a web site transfers to your hard drive that help our server network tailor and keep records of your visits to the site.  Cookies allow web site operators to better customize visits to the site to your individual preferences.  The use of cookies is standard on the internet and many major web sites use them to provide useful features to their customers.  Cookies themselves do not personally identify you; they only identify your computer.  Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie.  This gives you the chance to decide whether or not to accept it.  Metroplex Baby may use third-party advertising companies to serve ads on our behalf.  These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. If you would like more information about this practice and your choices.

Additional Information

Metroplex Baby reserves the right to amend this Privacy Policy at any time without prior written notice and only the current Privacy Policy may be deemed effective.  This Privacy Policy was last updated on April 12, 2006.

Please note that this Privacy Policy is an integral part of our Terms of Use and you agree to be bound by all of its terms and conditions.

Questions regarding our Privacy Policy should be directed to info@metroplexbaby.com.



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