Metroplex Baby & Kids ("Metroplex Baby")
takes your privacy as seriously as you do. We understand that you want
to control your personal information, whether it concerns demographics
or preferences. Metroplex Baby considers e-mail to be private
correspondence between the sender and recipient. We will not monitor,
edit or disclose the contents of your private communications, or give or
sell your e-mail address to any person or entity except: (a) as required
by law; (b) to comply with legal process; (c) if necessary to enforce
the terms of service; (d) to investigate claims that such contents
violate the rights of third-parties; and (e) to protect the rights or
property of Metroplex Baby.
To earn your trust
and confidence in the Internet and in Metroplex Baby, we are disclosing
personally identifiable information of yours is collected; what
organization is collecting the information; how the information is used;
with whom the information may be shared; what choices are available to
you regarding collection, use and distribution of the information; what
kind of security procedures are in place to protect the loss, misuse or
alteration of information under Metroplex Baby's control; and how you
can correct any inaccuracies in the information. Our Privacy
Policy outlines the type of information we collect and store, our usage
policy, and who to contact with questions or concerns.
personal information about you do we collect and how do we use the
information we collect?
collects some personal information about you when you fill out a
Registration Form when registering. The Registration Form asks you among
other things for your city, your zip code, your e-mail address, and the
birthdays of your children. We collect that information so that we
are better able to provide our users with listings and events in which
you may be interested..
We use all of the
information we collect about you to customize the features and services
we provide to you. This information may also be used by
advertisers who may utilize the information to determine what
advertisements, promotions, contests, and special offers you may be
interested in - although we will not share your e-mail addresses with
any third party for this purpose. In addition, this information,
in an aggregate or statistical form, may be provided to other parties
for marketing, advertising or other uses. However, your e-mail
address will not be disclosed to any person or entity except: (a) as
required by law; (b) to comply with legal process; (c) if necessary to
enforce the terms of service; (d) to investigate claims that such
contents violate the rights of third-parties; and (e) to protect the
rights or property of Metroplex Baby.
may also use the information we collect to occasionally notify you about
important functionality changes to the site, new services, promotions,
contests, and special offers we think you'll find valuable.
may also use e-mail addresses and other personal information to contact
visitors who communicate with us. For example, Metroplex Baby may
direct e-mail to users who provide us with their e-mail addresses for
specific purposes such as receiving e-mail newsletters or being notified
of certain events. Any e-mail newsletter will always contain
instructions on how to discontinue receipt of the newsletter. If
you choose to no longer receive such information and opt-out from any
future mailings, you can simply follow unsubscribe instructions provided
with each e-mail delivered or contact
In addition, if
you choose to correspond with us through e-mail, we may retain the
content of your e-mail messages together with your e-mail address and
2. What kind
of security procedures are in place to protect the loss, misuse or
alteration of the information under Metroplex Baby's control?
Whenever Metroplex Baby handles your personal information, we take steps
to ensure that your personal information is treated securely and in
accordance with the
measures to maintain the security of your personal information including
containing all of your personal information behind our secured server
network and limiting its accessibility to a limited number of authorized
persons who have special access rights to such systems.
3. With whom
your personal information may be shared and how can you expect those
third parties to use such information?
As a general
rule, Metroplex Baby will not disclose any of your personal information
except when we have your permission or under special circumstances where
the law requires it or under the circumstances described below. No
portion of the information you provide on the Registration Form is
available to the general public. We may, at times, share the
information you include on your Registration Form and elsewhere on our
site -- except for your email address -- with certain third party
advertisers and sponsors most of whom are advertisers and retailers of
goods and services, but this is specifically described to you prior to
collection or prior to transferring the information to such persons.
Note that when you click on the promotional messages or graphics that
you receive from our sponsors, or on a hyperlink that we provide to
another site, you may be brought to other internet sites not operated by
us. Metroplex Baby L.L.C. cannot assure you that the privacy
policies relating to these internet sites are adequate. Our
which we link.
4. What other
information is collected and how does Metroplex Baby use it?
gathers certain usage information like the number and frequency of users
to our site and its pages, certain demographic information regarding
users, the operating system and Web browser that a user uses and the
identity of a user's Internet Service Provider. Such information
is only used by us in the aggregate to reflect the population as a whole
rather than focused on individuals in order to allow us to determine how
much our users use certain portions of the site so that we can improve
the site to make it is as appealing as we can make it for as many of our
users as possible. We may also disclose some of this aggregate
information and user statistics pursuant to confidentiality agreements
in order to describe our services to current and prospective partners
and sponsors. In addition, like many other web sites with paid
advertising, we may disclose some of this aggregate information to
advertisers to inform them of the number of people who have seen and
clicked on their advertisements. Generally, this information is
collected through traffic data and may entail the use of numeric codes
that identify computers (but not specific users) such as IP addresses
and through the use of "cookies".
5. What is a
"cookie" and how does Metroplex Baby use "cookies"?
As part of
offering and providing customizable and personalized services, Metroplex
Baby uses "cookies" to store and sometimes track information about your
use of our site. Each time you visit our site, our server network
uses standard industry technology known as "cookies" to automatically
record your session. Cookies are bits of electronic information
that a web site transfers to your hard drive that help our server
network tailor and keep records of your visits to the site.
Cookies allow web site operators to better customize visits to the site
the internet and many major web sites use them to provide useful
features to their customers. Cookies themselves do not personally
identify you; they only identify your computer. Although most web
browsers automatically accept cookies, you can usually change your
browser to prevent or notify you whenever you are sent a cookie.
This gives you the chance to decide whether or not to accept it.
Metroplex Baby may use third-party advertising companies to serve ads on
our behalf. These companies may employ cookies and action tags
(also known as single pixel gifs or web beacons) to measure advertising
effectiveness. Any information that these third parties collect via
cookies and action tags is completely anonymous. If you would like more
information about this practice and your choices.
Please note that this
Use and you agree to be bound by all of its terms and conditions.